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CreativeFuture has four primary initiatives

Mobilize The Creative Communities

CreativeFuture is mobilizing the creative communities to speak up about the value of creativity – and speak out against the harm caused by piracy. The for-profit digital theft of our creative works jeopardizes the rights of creative individuals, puts jobs at risk, and undermines the creative economy.

In order for our voices to be heard, the creative communities must take part in the conversation.

Follow the Money

Piracy is a for-profit, criminal enterprise that profits, in part, from legitimate businesses. By taking an active role, the creative community can advocate for policies and solutions that will stop the flow of money to pirate site operators – and take the profit out of piracy. This will require increased cooperation from all responsible players that make up the Internet ecosystem, including: advertisers, advertising agencies, online ad networks, credit card companies, internet service providers (ISPs), search engines, domain registrars, and universities.

Youth Outreach

The creative community must raise awareness among youth about the cultural, ethical, and economic implications of creative ownership to instill greater respect for artists and the creative process. CreativeFuture is supporting the nonprofit organization iKeepSafe and their “BEaPRO” K-12 curriculum. Our members will help promote adoption of the curriculum in both public and private schools.

#StandCreative

CreativeFuture’s #StandCreative initiative hopes to bring together the creative communities – to use our collective, unified, and powerful voice to speak up about the value of creativity. We aim to change the perception that art is “easy” or “just a hobby” by putting a face to some of the hardworking people who are trying to make a living by doing what they love.

Guiding principles

Creativity and innovation have given rise to extraordinary entertainment that provides millions of jobs and supports economic growth, enriches our culture, inspires social change, and captivates audiences around the world. Everyone has a shared interest in sustaining the vitality of the creative economy – from all who create, to those who develop new distribution platforms, to all who access and enjoy creative works.

CreativeFuture supports the continued development of new technologies and business models that provide audiences high-quality, reliable, and convenient access to creative works, while protecting the fundamental right of all creatives to determine how their works are distributed.

CreativeFuture is united in opposition to for-­profit digital theft of creative works, which jeopardizes the rights of all creative individuals, puts jobs at risk, and undermines new business models and distribution platforms.

CreativeFuture believes members of the creative community must play an active role in raising awareness about the cultural, social, and economic contributions of creativity and advocate for policies and solutions that will take the profit out of piracy – including increased cooperation from all legitimate businesses that make up the internet.

CreativeFuture believes raising awareness among youth about the cultural, ethical, and economic implications of creative ownership can foster greater respect for artists and the creative process.

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