By Ruth Vitale

There is strength in numbers. That’s why CreativeFuture is uniting our community to speak out about the value of creativity. If we join together and speak with one voice, good things can happen.

Yesterday, a group of our colleagues in the creative community did just that. In a letter addressed to representatives of the three major advertising associations, more than two dozen artists commended advertisers for their recent pledge to do more to prevent the flow of ad dollars to pirate sites.

I am proud to stand with a group of people whom I admire so much: Peter Baxter, Alec Berg, Paul Brooks, Bruce Cohen, Martha De Laurentiis, Cedering Fox, Dave Goetsch, Kevin Goetz, Lisa Henson, Marshall Herskovitz, Lynette Howell, Gale Anne Hurd, Dan Jinks, Ken Kamins, Jon Kilik, Hawk Koch, John Krokidas, Spike Lee, Michael London, Rob Long, Craig Mazin, Gavin Polone, Anthony and Joe Russo, Lloyd Segan, Kurt Sutter, Alex Tse, and Joana Vicente.

A letter to advertisers signed by creatives may not seem like a major development. But it reflects a growing consensus – among the creative community, lawmakers, and legitimate business that make up the Internet ecosystem – that these kinds of voluntary steps can go a long way toward reducing piracy and promoting a healthy creative economy.

And every voice counts. That’s why I am asking you to join me – and all the creatives listed above – in thanking the advertising community for taking these positive steps that promote respect for creativity.

Together, we can promote a digital future that better serves audiences and artists alike.

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