Creativity and innovation have given rise to extraordinary entertainment that provides millions of jobs and supports economic growth, enriches our culture, inspires social change, and captivates audiences around the world. Everyone has a shared interest in sustaining the vitality of the creative economy – from all who create, to those who develop new distribution platforms, to all who access and enjoy creative works.
CreativeFuture supports the continued development of new technologies and business models that provide audiences high-quality, reliable, and convenient access to creative works, while protecting the fundamental right of all creatives to determine how their works are distributed.
CreativeFuture is united in opposition to for-profit digital theft of creative works, which jeopardizes the rights of all creative individuals, puts jobs at risk, and undermines new business models and distribution platforms.
CreativeFuture believes members of the creative community must play an active role in raising awareness about the cultural, social, and economic contributions of creativity and advocate for policies and solutions that will take the profit out of piracy – including increased cooperation from all legitimate businesses that make up the internet.
CreativeFuture believes raising awareness among youth about the cultural, ethical, and economic implications of creative ownership can foster greater respect for artists and the creative process.